NewThink 03 · Part 1 of 3
The currency was your mental health
“We’ve spent years living in the economy of attention and validation, and only now do we see what the currency was: our mental health.”Read it →
Creation is an infinite loop of input/output.
Here you have my outputs. Also some of my inputs.
Part one: what comes out.
Two kinds of output: products that scale and writing that helps me think.
Output · Build 01
Holafly Plans.
The first global data plan: one subscription, 160+ countries. It turned Holafly into the first global operator.
I’d been Holafly’s growth consultant since 2022. In 2024 I joined to build this from zero with the founders: sketched in Asia, first sold in Egypt, built between Dublin, Panama, Lisbon and Colombia. I still run it.
New: Holafly Ultra. Unlimited data, plus health, wellbeing and travel support.In the pressTechRadarForbes EspañaYahoo FinanzasPCWorld
160countries. 160 SIM cards.
- Countries
- 160+
- Milestone
- First global data plan
- With Holafly
- Since 2022
Output · Build 02
Lifesound.
The sound map of your life.
It started as a note on my phone, crossing the French Alps in a van in the summer of 2025. A year later that place exists: a map where your moments stay as sound, private by default. I built it alone.
0A note on my phone.
- Role
- Solo founder
- Status
- Live on the App Store
- By default
- Private
Before Plans and Lifesound
Where I come from.
28Musers across two continents. Peoople · 21 Buttons
85%onboarding conversion, up from 40%. Peoople
- Grew
Led growth at 21 Buttons and Peoople, two of the biggest social networks born in Spain.
- Designed
Fjord, one of Europe’s leading design agencies, acquired by Accenture.
- Advised
Growth consultant for multinationals.AXA, P&G, Philips, Baleària, Banco Santander, IKEA
- Founded
Several startups. One won a national social-innovation award.UNICEF · ISDI Accelerator
- Studied
Tech MBA at ISDI. First Class Honours in Advertising, University of Wales.
Output · Think 02
Overthinker
Physics, economics and the occasional bad analogy. This is where the inputs get processed: short notes and long essays.
All writing →Part two: what goes in.
Three inputs that shape everything above: what I look at, what I read, and the music you’re hearing right now.
Input · Look 03
When I’m not building, I’m looking.
Film, mostly on the street. Every trip becomes a roll. Keep scrolling and it develops frame by frame.
Look01 · Hong KongLooking up in Kowloon
Input · Read 05
Books that changed how I build. Borrow the list.
Mujō 01
One more thing: Mujo Club.
Mujō is a Japanese idea about paying attention to what’s in front of you, and appreciating it. Mujo Club takes that somewhere practical: a club for people who make things to express themselves. Still under construction. Come and have a look.
Words fade when nobody looks at them. Move over them to bring them back.
mujoclub.com →
ABOUT · NORWAYNow · September 2026 · this month’s inputs and outputs
- City
- Alicante
- Building
- Holafly Plans · Lifesound
- Writing
- Essays, and part 2 of “The currency was your mental health”
- Listening
- Press play anywhere
- Reading
- Ficciones — Jorge Luis Borges
- In the camera
- Next roll: Bali, Indonesia
Say hello.
That’s me, more or less. If you’re working on something creative that needs to grow, I’d like to hear about it.
Write to me →